Social media marketing
Social media marketing

Let’s start by understanding what exactly is social media marketing? When you use different social platforms to promote your brand, your service or the organization then it is referred to as Social Media Marketing. It involves activities such as posting texts, images, videos, content-driven audience engagement, as well as paid social media advertising, analyzing your results, and running social media advertisements. There is an ocean full of different social sites but the best ones are Facebook, LinkedIn, Twitter, Pinterest, YouTube, Snapchat, and Instagram.

Social media marketing companies began with publishing and then the various businesses started sharing their content on social media to generate traffic to their website and sale. Nowadays, social media has matured far beyond being just a place to broadcast content. Currently, businesses are using social media in n number of ways which include monitoring what people are saying about you, sending a response to relevant mentions online, analyzing the reach and the engagement and the business that wants to reach a specific audience at a scale would run highly targeted social ads.

Some of the best companies that offer great social media marketing are

Social media marketing
Social media marketing
  • Brainwork Technologies: Based out of New Delhi, this web-based solution provider was founded in 2002. They offer customer-centric website design and development, search engine optimization, etc. The company is known for its motto which is to provide quality services to its clients.


  • Gozoop Online Pvt. Ltd.: Gozoop, founded in 2008 is headquartered in Mumbai and is an independent marketing firm that offers a wide range of strategic solutions for business and brands. Powered with an effective blend of technology and creative services they specialize in SEO, managing online reputation cases, social commerce, pay per click advertising, and social platform optimization.


  • Sparrow Interactive Pvt. Ltd: Sparrow interactive was founded in 1996; they facilitate businesses to accomplish their goals by deploying eStrategies. They help their customers communicate, optimize and succeed. They take care of marketing communication, process automation, and tech-based needs.


  • Pinstorm Technologies Pvt. Ltd : Pinstorm was founded in 2004 and is located in Mumbai. They have a vision that says digital transformation and brand management. Pinstorm works with companies from around the world that think like them, who are aggressive and want to conquer the digital world.


  • BcWebWise:  BcWebWise was found in 2000 and is found in Mumbai. It is a digital advertising agency that offers a complete range of services. They are pretty confident about their expertise in this field and the services that they provide varying from website and content development, search engine and search media marketing, video production to mobile marketing.


  • WatConsult : WATConsult is headquartered in Mumbai and was founded in 2000, Maharashtra, and it has worked with more than 100 clients in India. The services that they provide are Social Media Marketing, Social Media Audit, Mobile Marketing, Online Reputation Management, Online PR, and Media Planning, etc. One of India’s leading Digital and Social Media Agencies, it manages social campaigns of several big brands, viz. Godrej, Reliance, Mahindra, Bajaj, and Tata, etc.


  • Dentsu Webchutney Pvt. Ltd : Webchutney is committed to leading the market of the interactive industry since 1999. Their services include marketing, mobile solutions, advertising and brand marketing, and digital marketing. Webchutney is a crucial part of Dentsu Aegis Network and is a media company that works with some great award-winning brands. Flipkart, Bacardi, Airtel and Microsoft etc.

            Social media marketing has five main pillars and they are:

Social media marketing
Social media marketing
  • Strategy: Always look at the bigger picture before publishing anything on social media. Step back for a moment and look at what you’re going to post and how is it going to help you. The first step is knowing what your social media strategy is and what your goals are, how are you going to achieve them, which social media platform are you going to focus on.


  • Planning and Publishing : More than three billion people use social media on a daily basis and being present on these platforms means that you’ve got an opportunity to be discovered by your future customers. Keep posting the right content and at the right time and make sure that it reaches the right audience.


  • Listening and Engagement: As you keep growing on these social media platforms, people will follow you and they will comment on your growth and posts about your brand. Surprise them by posting innovative stuff, delight them and support them.


  • Analytics and Reporting:  Once you start posting on social media and engaging with the audience you need to keep a track of how your social media marketing is performing and if you’re reaching the desired number of people through your posts.


  • Advertising:  Once you start growing through social media marketing, you can start considering social advertising through which you can reach a wider audience. Social media is powerful and it holds the authority to choose and select whether or not your ad should be shown. You get the opportunity to select a target audience and based on that you take action.