Need to know how a custom logo can bring success to your brand? First, let’s have a look on what makes a good logo. In an article, there are 5 principles of effective logo design. These are some very crucial ways to understand it such as, appropriate, versatile, timeless, memorable, and simple. Let’s discuss each point.

Appropriate: a logo design should match the character of your company, its personality. It is more than a picture rendered in your company colors. It also has to convey your brand values. So if you produce toys, playful touches or colorful fonts in your logo can also speak for the playful spirit you get to work with every day.

Versatile: your logo can be viewed from one category to another without issues. Could you print it in monochrome without the design losing any of its strength? If you adjust its size to a postage stamp, will the logo survive? It should.

Timeless: Logos must last the test of time so don’t go for trendy styles. You have got to design a logo that interacts that if you want your business, your brand, to last. How do you know which designs are timeless in their attraction? The actual answer is you don’t. Only time will tell which styles go by the wayside and which ones survive. However, you can see logo designs that have endured through the years. Coca cola’s simple-looking logo comes to mind. Get timeless logos in the industry you do work in. Check what styles, what qualities they build, and share on that.

Memorable: What makes people remember? It is when something they find resonates with them. It might be because they saw something exceptional, eye-catching, or simply unique. Your logo design ought to show the same qualities. Just be sure that the logo, while memorable, still connects to your brand. Some of the top ads in the world usually left people no clue as to what services were being given or what goods were being sold. The point is to stay memorable and spot-on, at the same time. To get connected to the target market in a way that gives the brand, center, and front in their minds.

Simple: The simpler your logo design is, the more people can remember it. It is said that the easier it is to process things, the more we like those things. The best way to think about simplicity is how many moving pieces are there in a logo. When you settle on an ultimate design so keep that in mind. Too many factors, whether this means too many font or color styles or even art styles, can overcome the logo. This can slant the message, the meaning, of the logo—and your brand—in a bad way. So keep it simple.

The logo must deliver on all of these. If it does, you have a stunning one on your hands. Here’s what a good logo can do for your brand.


Brand recall: You will not have to spend thousands creating and sustaining brand identification in the market if your brand is memorable, along with your services and products. Businesses all the world over spend thousands just to increase exposure for their products every year, to get their target audience to give attention. Indeed, a lack of customer interest can kill a brand. So your sales stand a bigger chance of thriving than your competition if your brand recall is strong.

Great first impression: One of the major advantages that PHP and MySQL web development can offer your business in a piece posted on the Business 2 Community site, and that includes logo making—is being able to leave customers with a good first impression. A professional and stunning-looking logo increases confidence in the abilities of the people that run it.

Consumer trust: Another advantage of having a great logo is customer trust. A superior logo improves your brand’s credibility and reputation. It makes people more inclined to trust your company and you, make them consider it is better to send their business your way, leaving a lot of your competition in the dust.

Want that logo now? Try crowdsourcing sites like Anaxdesigns. You get a network of artists willing to give you quality work at low cost with custom modern business logo by Anaxdesigns freelancers. With crowdsourcing contests, you will not need to shell out a great deal just to get the professional-looking logo your brand requires